"CHARACTER COUNTS! in Jacksonville" is a nonpartisan, nonsectarian character development and ethics training organization dedicated to strengthening the character of Jacksonville's youth and adults by teaching core ethical values called the "Six Pillars of Character":  trustworthiness, respect, responsibility, fairness, caring and citizenship.  We are a member of the national "CHARACTER COUNTS! Coalition" which is endorsed by the President, both houses of Congress, some 40 states and more than 1,000 communities, counties, school districts, and chambers of commerce.  Through common values and concerted action , the coalition has become the accepted leader in character education throughout the nation.

• Character education resource for schools
• Provide Character Development Training workshops for parents, teachers, administrators, schools, and youth-serving organizations
• Provide Workplace Ethics Training Workshops to businesses and government
• Recognize citizens of various ages with outstanding character at our annual American Youth Character Awards
• Pursuing Victory with Honor Sportsmanship Workshops for coaches
• Conduct an ongoing community-wide public awareness initiative to ensure that the Six Pillars become a way of life in Jacksonville